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Design: A Very Short Introduction (Very Short Introductions) (Paperback)

Design: A Very Short Introduction (Very Short Introductions) By John Heskett Cover Image
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John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines "need" and "desire" in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behavior in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, Heskett gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.

About the Author

John Heskett is Chair Professior in the SChool of Design at Hong Kong Polytechnic University.

Product Details
ISBN: 9780192854469
ISBN-10: 0192854461
Publisher: Oxford University Press, USA
Publication Date: September 22nd, 2005
Pages: 176
Language: English
Series: Very Short Introductions